John Hughes Golf – Privacy Policy and Terms of Service

1. Who We Are and What This Covers

This Privacy Policy and Terms of Service (together, this “Agreement”) explain how Florida Group Ventures CMM, Inc., a Florida corporation based in Polk County, Florida, doing business as John Hughes Golf (“we,” “us,” or “our”), collects, uses, and protects your information, and the terms that apply when you use our services.

Effective date: July 1, 2026. This version replaces the policy dated May 25, 2018.

This Agreement applies to:

By using the Site, booking a Service, or opting in to our communications, you agree to this Agreement. If you don’t agree, please don’t use the Site or Services.

This one Agreement covers both John Hughes Golf and Instant Golf Improvement.

2. Privacy Policy

We collect only what we need to coach you, run our business, and keep in touch with you, and we never sell your personal information.

2.1 Information We Collect

Information you give us:

Information collected during coaching:

Information collected automatically:

Payment information: Card payments are handled by our third-party payment processors. We don’t store full card numbers on our systems.

Information from others: Referrals from clients, partner resorts, or golf facilities, and public social media profiles when you interact with us there.

2.2 How We Use Your Information

2.3 Photos, Video, and Testimonials

We may record video and take photos during sessions to help you improve. We’ll only use your image, name, or testimonial in marketing, social media, or on our websites with your permission. You can withdraw that permission at any time for future use by contacting us.

2.4 How We Share Your Information

We don’t sell, rent, or trade your personal information. We share it only:

None of this sharing includes your mobile number or text messaging opt-in data, which we never share (see Section 3.6).

2.5 Cookies and Analytics

We use cookies and similar tools to understand how visitors use the Site and to improve it. We may use analytics services, such as Google Analytics, and advertising tools that measure the results of our ads. You can block or delete cookies in your browser settings, though parts of the Site may not work as well. You can also opt out of Google Analytics using Google’s browser add-on.

2.6 Data Retention

We keep your information for as long as you’re an active client and as long as needed afterward for coaching records, legal, tax, and insurance purposes. When we no longer need it, we delete or anonymize it.

2.7 Data Security

We use reasonable physical, electronic, and administrative safeguards to protect your information. No system is completely secure, so we can’t guarantee absolute security. If a breach affects your personal information, we’ll notify you as required by Florida law.

2.8 Your Choices and Rights

To make a request, use the contact details in Section 5. We’ll respond within a reasonable time and may need to verify your identity first.

2.9 Children’s Privacy

Our Site isn’t directed to children under 13, and we don’t knowingly collect their information online. For junior programs, we collect a minor’s information only from and with the consent of a parent or legal guardian. Parents can review or delete their child’s information by contacting us.

2.10 Links to Other Websites

Our Site may link to other websites, including resort, booking, and partner sites. We don’t control those sites and aren’t responsible for their privacy practices. Please review their policies before sharing information with them.

3. Text Messaging (SMS) Program

If you opt in, we’ll send you text messages about your coaching. You can stop them at any time by replying STOP.

3.1 How You Opt In

You opt in by checking an unchecked SMS consent box on our website or booking forms, by texting a keyword we publish to our number, or by giving written consent on an intake form. Consent to receive texts is not a condition of buying any product or service.

3.2 What We Text You About

Promotions: offers, new programs, golf school dates, and events. We send promotional texts only if you’ve checked the separate box agreeing to receive them. Replying STOP ends all texts.

3.3 Message Frequency

Message frequency varies based on your bookings and activity. Most clients receive about one message per week. Clients with an upcoming session, clinic, or golf school may receive additional reminders around their scheduled dates.

3.4 Message and Data Rates May Apply

Message and data rates may apply. Check your mobile plan with your carrier for details. Carriers aren’t liable for delayed or undelivered messages.

3.5 How to Opt Out or Get Help

3.6 Your Mobile Number Will Not Be Shared or Sold

We will not sell, rent, or share your mobile number or text messaging opt-in data and consent with any third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from all other sharing described in this policy. The only parties who receive your mobile number are the service providers who deliver our messages, and they may use it only for that purpose.

3.7 Mobile Terms

By opting in, you confirm you’re the account holder or authorized user of the mobile number, and you’ll tell us if you change or give up that number. We send texts only between 8:00 a.m. and 8:00 p.m. in your local time, unless you’ve asked us for a message outside those hours.

4. Terms of Service

These terms govern your use of the Site and every Service you book with us.

4.1 Eligibility and Accounts

You must be at least 18 to book Services or create an account. A parent or legal guardian must book for and accept these terms on behalf of anyone under 18. You’re responsible for keeping your login details private and the information you give us accurate.

4.2 Bookings, Payments, and Pricing

Prices are listed on the Site or in your written quote and may change without notice, but changes won’t affect a booking already paid for. Payment is due at booking unless your quote says otherwise. Golf school and resort packages may require a deposit.

Card on file: We require credit card information to hold every private session and golf school reservation. For a private session, your card isn’t charged before you arrive. For a golf school, a deposit of up to half the total program price may be charged once your reservation is confirmed. You can pay any remaining balance by cash or card when you arrive. By providing your card, you authorize us to charge it for any deposit or cancellation fee described in Section 4.3.

4.3 Cancellations, Rescheduling, and Refunds

Each program’s cancellation terms are confirmed at booking. If your booking confirmation differs from this section, the confirmation controls.

Private sessions: Give at least 72 hours’ notice to change or cancel an individual session. Later changes or cancellations are charged the full price of that session. If you don’t arrive within 15 minutes of your start time without notice, you’ll be charged the full amount agreed when you booked. This window applies to each individual session, including sessions within a Custom Coaching Membership. Cancelling an entire membership is covered in Section 4.4.

Play Golf Now Beginner Clinics (two-class program $150; single class $100):

Golf schools: Give at least 10 days’ notice to change or cancel a golf school reservation. Cancellations inside 10 days are charged half the total program price. No-shows without notice are charged the full amount agreed when you booked. Catastrophic situations that prevent you from attending or rescheduling are handled case by case.

Virtual coaching plans and digital content: Once you start streaming or downloading a plan’s content, or waive your cancellation period, the plan can’t be cancelled or refunded.

Other products, books, and events: Each product, service, event, or course states its own refund policy at purchase.

Weather and coach absence:

Resort lodging, tee times, and third-party charges follow that provider’s own cancellation policy.

4.4 Memberships, Subscriptions, and Recurring Payments

Custom Coaching Memberships: These renew and bill on the schedule shown at sign-up until you cancel. Cancelling an entire program or package requires 72 hours’ notice. You’ll receive a prorated refund for the sessions remaining in your membership, minus credit card fees and other business expenses, and minus the 1-hour evaluation session. Whether unused sessions roll over is stated in your membership terms. Individual session changes follow the private session terms in Section 4.3.

IGI video instruction subscriptions:

IGI Annual (VIP) Membership: You have a 14-day cooling-off period to cancel for a full refund. After that, the membership carries a 12-month minimum term. If you cancel early, we’ll refund the unused balance, prorated from your start date, minus reasonable costs such as card processing fees, shipping, and any promotional items you received.

Virtual Coaching Plans: These are one-time purchases that give you access to the plan’s content for its set period. For example, a 4-week plan gives you 4 weeks of access.

4.5 Gift Certificates

Gift certificates are redeemable for Services as stated on the certificate, are not redeemable for cash except where required by law, and are subject to Florida law on gift certificates.

4.6 Assumption of Risk and Health

Golf involves physical activity and inherent risks, including errant balls, swinging clubs, golf carts, uneven ground, heat, sun, and lightning. You participate voluntarily and accept these risks. You confirm you’re physically able to take part and will tell your coach about any injury or condition that could affect you. We may ask you to sign a separate participation waiver.

4.7 Instruction Is Not Medical Advice

Our coaching, fitness, and movement guidance is for golf improvement only. It isn’t medical advice. Talk to your doctor before starting any new physical program.

4.8 Conduct

We expect respectful, safe behavior toward coaches, other clients, and facility staff, and adherence to each facility’s rules. We may end a session without a refund if conduct puts anyone at risk.

4.9 Intellectual Property

All Site content, videos, drills, coaching materials, and the John Hughes Golf and Instant Golf Improvement names and logos belong to Florida Group Ventures CMM, Inc. or its licensors. You may use materials we provide for your own personal practice. You may not copy, share, resell, or publish them without our written permission.

4.10 Online Coaching and Video Content

Online lessons and video content are for the purchaser’s personal use only. Access may not be shared. We may update or retire online content at any time.

4.11 Disclaimers

We can’t guarantee specific results, such as a lower score or handicap. The Site and Services are provided “as is” to the fullest extent the law allows.

4.12 Limitation of Liability

To the fullest extent the law allows, our total liability for any claim is limited to the amount you paid for the Service involved. We aren’t liable for indirect, incidental, or consequential damages. Nothing here limits liability that can’t be limited under Florida law.

4.13 Third-Party Facilities

Many Services take place at resorts and golf facilities we don’t own or operate. Those facilities are responsible for their own premises, equipment, lodging, and staff.

4.14 Governing Law, Arbitration, and Class Action Waiver

This Agreement is governed by the laws of the State of Florida.

Informal resolution first: Before filing any claim, you agree to contact us and try to resolve it informally for 30 days.

Binding arbitration: Any dispute that isn’t resolved informally will be settled by binding arbitration in Polk County, Florida.

Class action waiver: You may resolve disputes with us only on an individual basis. You may not bring a claim as a plaintiff or class member in any class, consolidated, or representative action, including private attorney general actions. The arbitrator may not consolidate more than one person’s claims or preside over any class or representative proceeding unless all parties agree in writing.

Severability: If any part of this Agreement, other than the class action waiver, is found unenforceable, that part is removed and the rest stays in effect. If the class action waiver is found unenforceable, the arbitration requirement won’t apply, and the dispute will be decided by a court in Polk County, Florida.

5. Changes and Contact Information

We may update this Agreement from time to time. We’ll post the new version on this page with a new effective date, and for material changes we’ll notify you by email or on the Site. Continuing to use the Site or Services after a change means you accept it.

Questions or requests? Contact us: